You shipped a critical feature. Fixed a nasty bug. Unblocked three teams.

And when promotion time came, no one remembered.

Here's the problem: You're relying on memory. Leadership’s relying on receipts.

Good work without documentation is forgettable. And forgettable work doesn't get promoted.

The trap: You think your work speaks for itself. It doesn't. Not six months later when decisions are being made.

The shift: Keep receipts. Track your impact. Make your value visible, not just real.

This isn't about ego. It's about survival. In a world where attention is short and memory’s shorter, documentation is the difference between being remembered and recognized or forgotten.

Watch today's video where I break down:

  • How I went from invisible contributor to promoted leader by logging my wins

  • The exact system for tracking impact without feeling like a politician

  • Three tactical ways to document your value starting this week

After today, you'll have seen all 5 mistakes, and how to fix them. Tomorrow, I'll show you where to go from here—and how the full mentorship program helps you implement all of this systematically over 12 months.

Karell aka The Serious CTO

Book a call here

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