You delivered a massive refactor. Saved hours of dev time. Made the codebase cleaner, faster, safer.
And leadership didn't notice.
Here's why: You're speaking code. They're speaking outcomes.
You optimized a database query. They want to know if page loads faster and if that reduced customer churn.
You refactored the auth layer. They want to know if it unblocked the product roadmap.
The gap: You're measuring success in technical terms. Leadership measures it in business impact.
That’s why strong developers stay invisible. while weaker ones who speak business get promoted.
The shift: Tie every piece of work to a business outcome. Not because you're selling out. Because that's how you get credit for the value you actually create.
Watch today's video where I break down:
How I went from invisible builder to trusted advisor by learning one skill
The exact framework for translating technical work into business language
Three ways to start speaking outcomes this week
Tomorrow: Mistake #4 - You're sacrificing yourself into burnout. I'll show you why saying yes to everything is killing your career, not building it.
- Karell aka The Serious CTO